Background

In 1987, Metrovation identified the present site of The Grove at Shrewsbury as the best opportunity for elevated retail in Central New Jersey.  It was a prescient move that ultimately secured its reputation as the nation’s first ‘lifestyle center.’  The project would set itself apart from the commoditized, regional malls of the day through a distinctive outdoor atmosphere characterized by perennial gardens, gracious sidewalks, conversational areas and custom storefronts. It was a new idea to put experience, atmosphere and sense of place at the center of retail and quickly, The Grove became the region’s preferred shopping destination.

Be Involved, They Evolve

—Merritt Sher

At The Grove

Today, retailers continue to choose The Grove and Grove West for its dynamic tenant mix and aesthetic beauty.  From Lululemon and Warby Parker, to Sweetgreen, Nike Live and locally operated eateries, our goal is to always have the most relevant and progressive brands represented.   The center is owned and managed in partnership with Federal Realty Investment Trust.

The Grove at Shrewsbury and The Grove West are owned and managed in conjunction with Federal Realty.